On June 15, 2025, Franco-German broadcaster Arte aired “AI and the Art Market”, a documentary spotlighting how artificial intelligence is reshaping the global art economy. At the center of this evolution is Artprice by Artmarket, the world leader in art market information, and its founder Thierry Ehrmann, an entrepreneur-artist hybrid who has fused high technology with centuries-old art data.
Artprice’s participation in the Arte documentary was supported by a detailed, independent analysis from Perplexity Labs, the R&D arm of AI company Perplexity. Known for its answer engine and advanced research tools, Perplexity Labs reviewed Artprice’s AI-driven strategy and its proprietary platform Intuitive Artmarket. Their conclusion? Artprice is ahead of the curve in fusing machine learning with structured art data, using decades of auction results and historical provenance to uncover previously invisible trends.
Artprice’s unique strength lies in its unmatched database: over 30 million auction results and 181 million images, spanning more than three centuries. With historical material from Europe, the U.S., and Asia — including acquisitions like the Enrique Mayer Guide and Dr. Mireur’s Dictionary of Art Sales — Artprice owns what amounts to the world’s most complete archive of art market information.
Joyful artist and her apprentice applying watercolor paint on canvas, working together to create a beautiful masterpiece in atelier. Two people painting a colorful scene with music. Camera B. Image credits: Freepik.
This raw data is the fuel for Intuitive Artmarket, a proprietary AI launched in early 2025. Built over 20 years of R&D, it includes tools like image recognition (AIDB Search Artist) and signature authentication (AIDB Signatures & Monograms). But the core of its innovation is Blind Spot AI, a system that avoids traditional yes/no logic to instead capture “in-between” relationships in data. Interestingly, it was inspired by the ideas of Duchamp and mathematician Henri Poincaré.
Enormous prices documentation
Ehrmann’s vision extends beyond tech. Artprice’s HQ is La Demeure du Chaos (The Abode of Chaos), a 7,555 m² contemporary art museum built into a former industrial site. It holds 7,200 works of art and also houses the physical documentation of Artprice’s archive. The French Ministry of Culture recently classified it as a “total work of art,” giving symbolic weight to the company’s dual mission of cultural preservation and commercial intelligence.
Image credits: La Demeure du Chaos.
As AI accelerates across markets, Artprice is betting that its combination of proprietary historical data and predictive AI will set it apart from competitors dependent on limited or scraped datasets. And they have the reach to back it up: their databases serve over 9 million users, content is distributed to 6,300 press outlets, and their market reports are translated into 11 languages.
Art market speeds up thanks to AI
Perplexity Labs’ analysis, accessible here, praises Artprice’s infrastructure and methodological rigor, pointing out that the company processes 35MB of data per second per employee, over 20 times the European average.
This AI-forward strategy also dovetails with France’s national tech ambitions. At the Global AI Action Summit in Paris, Artprice’s roadmap aligned with the goal of making France the world’s third AI power after the U.S. and China. For crypto entrepreneurs and art-market investors, this marks a convergence worth watching: algorithmic foresight applied to art’s most analog domain — provenance and value.
In a market increasingly driven by speed, verification, and global access, Artprice’s AI may not just reshape how we value art: it could redefine who gets to participate in the art market at all.
Sources:
- Perplexity – https://www.perplexity.ai/search/hello-perplexity-can-you-prepa-ecPX.gL.RFiE9Xsl571xdg
- Chainwire – https://chainwire.org/2025/06/17/ai-and-the-art-market-by-arte-with-artprice-by-artmarket-and-analysis-by-perplexity-ai-labs/
