A new report from the European Central Bank (ECB) reveals a striking trend: global demand for gold has surged to levels not seen in years, and the driving force is not just traditional jewelry buyers or investors, but central banks themselves. The catalyst for this shift was Russia’s invasion of Ukraine in 2022, which sent shockwaves through the international financial system and prompted a reassessment of what assets are truly safe in times of crisis.
Since that pivotal moment, central banks around the world have been on a gold-buying spree, seeking to shore up their reserves against a backdrop of rising geopolitical tensions, economic sanctions, and concerns about the long-term stability of major currencies. The ECB notes that, even as demand for gold jewelry has softened—particularly in China, where economic headwinds have dampened consumer spending—investment demand has more than made up the difference. In fact, investment and jewelry consumption together still account for about 70% of global gold demand, underscoring the metal’s enduring appeal.
Central banks seek security in uncertain times
A recent survey conducted by the World Gold Council, which included nearly 60 central banks, sheds light on the motivations behind this gold rush. Many central banks, especially those in emerging and developing economies, are increasingly worried about the risk of financial sanctions and the potential for major shifts in the international monetary system. One in four central banks cited concerns about sanctions or anticipated changes in the global financial order as key reasons for increasing their gold holdings.

Gold bars on a table close-up. Image credits: Freepik.
This trend is particularly pronounced in countries that have found themselves at the center of geopolitical tensions. Since late 2021, Turkey, India, and China have emerged as the world’s top gold accumulators, collectively adding more than 600 tons of gold to their reserves. For these nations, gold is not just a store of value—it’s a strategic asset that can help insulate their economies from external shocks and currency volatility.
Geopolitical factors at the forefront
The ECB’s analysis, along with recent studies from the World Gold Council, points to a clear conclusion: geopolitical risk is now a major driver of central bank gold purchases. Financial sanctions, in particular, have become a powerful motivator, as countries seek to protect their reserves from being frozen or devalued by foreign governments. The experience of Russia, whose foreign assets were targeted by Western sanctions after the Ukraine invasion, has served as a wake-up call for many policymakers.
In addition to sanctions, central banks are also responding to broader concerns about the future of the international monetary system. With debates swirling about the long-term viability of the US dollar as the world’s reserve currency, and with new digital currencies on the horizon, gold offers a sense of permanence and security that few other assets can match.
The future of gold in a fragmented world
As global tensions persist and the world becomes more economically and politically fragmented, the role of gold as a safe haven and strategic reserve is only set to grow. Central banks are leading this shift, but private investors and institutions are also taking note, increasing their own allocations to gold in search of stability.
For entrepreneurs, investors, and policymakers, the message is clear: in an era defined by uncertainty and rapid change, gold remains a trusted anchor. As central banks continue to diversify their reserves and hedge against geopolitical risk, the demand for gold is likely to remain strong—reinforcing its status as the ultimate safe-haven asset in a turbulent world.
Sources:
- EuropaPress – https://www.europapress.es/economia/finanzas-00340/noticia-oro-desbanca-euro-segundo-activo-reserva-mundial-bce-20250611135315.html











