The bigger the internet gets, the more likely a user is to fall victim to privacy abuse or data theft. That is why more and more internet and cybersecurity experts are looking for ways to rebuild the network to make it more secure. Of course, there are already measures in place to mitigate privacy and data theft issues, but despite one-off proposals to replace the internet with an information superhighway, current projects are more like patching up or resurfacing roads. physical.
According to a recent study by the Consumer Reports Digital Lab, 96% of Americans agree that more should be done to protect consumer privacy. However, no one should expect an alternative to the internet to emerge any time soon.
Focus on privacy and security
Instead, we will surely witness a growth of software focused on privacy and security rather than hardware development. For now, many of these patches consist of new search methods, new search engines, new email and chat services, new ways to pay…
One such company is The @ Company, whose CEO, Barbara Tallent, wants to offer a more humane and secure internet by giving consumers control and ownership of their personal data. To achieve this, the company launched an app built with its privacy protocol in October. This new standard will try to change how merchants and companies manage the personal information of billions of internet users.
The objective is to recover the information of the users to return it to them. According to Tallent, every piece of information that’s available online is acquired, stored, organized, and used to sell, control, or even profile every person, including you.
“There is definitely a trend towards privacy, but I would say that, more specifically, there are people who want to know that they can trust that the data they offer is used for the intended purpose, not to be tracked, and that once they have offered your data has the right to be forgotten and to browse anonymously”, says Barbara Tallent.
The CEO of The @ Company, regarding the evils that affect the Internet, also believes that many alternative methods are already available but hopes that others will arrive soon.
