In a rapidly evolving payments landscape, where digital wallets now account for 37% of in-store transactions and 25% of online purchases, the alliance between Craftgate and PaynoPain marks a pivotal moment for Spanish e-commerce.
As cash usage drops to just 9.9% and credit cards maintain their dominance at 52%, the partnership aims to empower online merchants with seamless access to modern, secure payment methods—responding to a market where nearly 70% of users are open to trying emerging payment technologies.
A fragmented, digital-first market
Craftgate, a leading payment orchestration platform, and PaynoPain, one of Spain’s most trusted payment service providers, have announced a strategic partnership designed to help online merchants integrate the latest payment solutions with ease. Through this collaboration, Spanish e-commerce businesses can now access PaynoPain’s services directly from Craftgate’s unified platform, combining the reliability of a proven payment provider with the flexibility and scalability of orchestration technology.
“Partnering with Craftgate allows us to take another step in our mission to help online merchants sell more and better,” says Jordi Nebot, CEO of PaynoPain. “Together, we make it easier to access modern, secure payment methods tailored to each market, with fast, hassle-free integration on platforms like Shopify.”
Jorge Sorial, Country Manager of Craftgate in Spain, adds: “PaynoPain is a benchmark in the Spanish payments industry. This alliance expands our acquiring network and enables us to offer PaynoPain’s international payment methods, such as MB Way, which are in high demand among businesses looking to sell in Portugal. As payment preferences diversify and expectations around security and flexibility grow, this strategic partnership helps merchants not just keep up, but get ahead of emerging trends.”
Digital payments on the rise
According to PaynoPain’s recent report, “Payment Methods: The Ultimate Decision” (2024), the Spanish payments ecosystem is becoming increasingly digital, fragmented, and user-centric. Credit and debit cards remain the preferred method for nearly 60% of online shoppers, but the rapid rise of digital wallets is reshaping consumer habits.
With 37% of users relying on wallets daily and 25% using them for online purchases, the need for smooth, secure payment experiences has never been greater. Meanwhile, PayPal and Bizum continue to grow, and cash is relegated to a marginal role, with 27.7% of users saying they don’t use it at all.
Security remains the top priority for 67.3% of users, followed by convenience (57.9%). The study also highlights a growing demand for flexibility, with 14.5% seeking financing options for large purchases and 32.7% opting for deferred payments.
“These priorities reflect the need for merchants to offer payment experiences that are not only fast and frictionless but also trustworthy,” notes Sorial. “Solutions like deferred payments and financing for big-ticket items allow users to manage their finances more efficiently, representing a real opportunity for merchants to adapt to new expectations.”
