Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has officially launched Bybit.eu, a dedicated platform exclusively serving users in the European Economic Area (EEA). This strategic move establishes a fully regulated gateway to digital assets for over 450 million Europeans under the comprehensive Markets in Crypto-Assets Regulation (MiCAR) framework.
Operating through Bybit EU GmbH, a licensed Crypto-Asset Service Provider (CASP) headquartered in Vienna, Austria, the company has successfully passported its MiCAR license across 29 EEA countries. This regulatory achievement enables Bybit to offer a comprehensive suite of services while maintaining strict compliance with Europe’s evolving digital asset regulations.
“Bybit.eu is our long-term commitment to Europe,” said Mazurka Zeng, Managing Director and CEO of Bybit EU GmbH. “Europe deserves a world-class crypto gateway that balances technology with robust regulatory standards. That’s exactly what Bybit EU delivers.”
Tailored services with regional focus
The new platform is specifically designed to meet the unique needs of European users while adhering to MiCAR’s stringent requirements for investor protection, operational transparency, and capital reserves. Bybit.eu offers a brokerage platform with deep liquidity sourced from multiple providers, advanced trading tools, and a localized user experience with customer service available in major European languages.
Bybit EU. Image source: Chainwire.
The company’s commitment to the region extends beyond digital infrastructure. Bybit EU GmbH plans to expand its physical presence with new regional offices across France, Germany, Spain, and Italy, complementing its current operational hubs in Vienna and Amsterdam. This expansion strategy reflects Bybit’s intention to become deeply integrated within Europe’s financial ecosystem.
Regulatory excellence as a competitive advantage
In an industry often criticized for regulatory ambiguity, Bybit’s approach positions regulatory compliance as a core strength. European users onboarded through Bybit.eu benefit from full alignment with MiCAR standards, transparent operations with regular regulatory reporting, strict adherence to EU anti-money laundering laws, and comprehensive GDPR compliance.
“Our goal is to become a catalyst for crypto adoption in Europe,” explained Zeng, highlighting the company’s vision to serve as a trusted partner for blockchain developers, institutions, and retail users across the continent.
As a licensed CASP, Bybit EU GmbH is authorized to provide custody and administration of crypto-assets, exchange services between crypto and fiat currencies, crypto-to-crypto exchange services, placement of crypto-assets, and transfer services on behalf of clients. The company emphasizes that it neither operates a trading platform for crypto-assets nor provides investment advice, maintaining clear boundaries within its regulatory framework.
With this launch, Bybit demonstrates how major cryptocurrency exchanges can successfully navigate complex regulatory environments while delivering sophisticated services to users—potentially setting a precedent for how global crypto businesses can establish compliant operations in highly regulated markets.
Sources:
- Chainwire – https://chainwire.org/2025/07/02/bybit-launches-bybit-eu-a-fully-micar-compliant-platform-for-europes-crypto-users/
