Swedish user-generated content platform Flowbox has entered into a collaboration with customer loyalty platform Voyado to launch a module that will enable businesses to employ user-generated content (UGC) in emails.
Flowbox, a ‘software as a service’ (SaaS) company, which provides a platform that allows brands to collect user-generated content on social networks and distribute it on their own social and digital channels, has partnered with Voyado, a company founded in 2005, in Sweden, specialized in customer loyalty, which offers a ‘business to consumer’ (B2C) tool to companies in the digital commerce sector that want to personalize communication with your customers thanks to the automation of your marketing, segmentation, CRM and loyalty.
Employing user-generated content in email marketing will now be easier for Voyado customers as Voyado has built a module that allows companies to effortlessly embed content collected on the Flowbox platform into emails that are distributed. through Voyado.
A key tool for email marketing campaigns
“By collaborating with Voyado we have been able to create an easier workflow for our mutual customers. This will allow them to enrich their marketing campaigns with inspired user-generated content”
said Serdal Sayar, Director of Collaborations at Flowbox.
This content is selected by Flowbox and sent to Voyado when users copy a ‘Flow key’ from Flowbox and add it to the new module. Clients can then customize the flow of user-generated content directly on the Voyado platform before sending the email. To use this tool, however, you must have accounts in both Flowbox and Voyado, of course.
“Our collaboration and integration with Flowbox enables our clients to get user-generated content on Voyado’s social platforms. This allows clients to enrich their marketing campaigns with inspired content from real users, which works as social proof and strengthens the brand”
said Niklas Brattfors, Director of Strategic Partnerships at Voyado.
For interested companies, it is advisable to contact the Voyado contact point or write to Serdal Sayar at serdal.sayar@getflowbox.com
