Visa, a global leader in digital payments, has announced a strategic partnership with ZEN.COM, a European fintech company, to enhance cross-border payment solutions. The collaboration, revealed on April 2, 2025, aims to leverage Visa Direct, Visa’s real-time payment platform, to streamline international transactions for both businesses and consumers.
This partnership builds on ZEN.COM’s existing relationship with Visa. Since 2020, ZEN has worked with Currencycloud, now part of Visa Direct, and began utilizing Visa Direct card payouts last year. The new agreement expands their collaboration to include peer-to-peer (P2P), business-to-consumer (B2C), and business-to-business (B2B) transactions. This move is expected to significantly enhance ZEN’s offerings in the cross-border payments space.
Patrik Havander, Head of Visa Direct in the Nordics and Baltics, emphasized the importance of the partnership, stating, “We are excited to deepen our relationship with ZEN.COM and support their growth ambitions. This agreement underscores Visa’s commitment to collaborating with innovative fintechs like ZEN, demonstrating our ability to deliver agile and effective solutions for the modern financial landscape. By leveraging Visa Direct, ZEN will be able to offer its customers a seamless and reliable cross-border payment experience.”
ZEN.COM, known for its innovative payment solutions, provides users with multi-currency IBAN accounts, competitive currency conversion rates, fast money transfers, and ZEN Pay for secure transactions. Its ZEN Cards are designed to enhance the e-commerce experience with features like instant cashback and extended warranties. The partnership with Visa Direct will further strengthen ZEN’s ability to deliver efficient and intuitive payment solutions.
Michał Bogusławski, CEO, Europe at ZEN.COM, highlighted the significance of the collaboration, saying, “Partnering with Visa is a natural next step in our mission to make payments faster, smarter, and more accessible. By leveraging Visa Direct, we’re streamlining cross-border transactions while expanding our digital payments. This collaboration strengthens our ability to deliver a more intuitive and efficient payment experience for businesses and consumers alike.”
Digital Payments
ZEN.COM, a rapidly growing fintech company, focuses on providing seamless payment solutions for both consumers and businesses. With features like multi-currency accounts, fast transfers, and ZEN Cards offering cashback and purchase protection, ZEN.COM is redefining the digital payment experience.
This partnership marks a significant step forward in the evolution of cross-border payments, combining Visa’s global reach and expertise with ZEN.COM’s innovative approach to financial technology. Together, they aim to make international transactions faster, more reliable, and accessible to a broader audience.
