The Argentina Football Association (AFA), fresh off their World Cup victory and celebrated as one of football’s most iconic teams, has announced a new global partnership with STEPN, the leading Web3 lifestyle app. This two-year collaboration brings together the energy of world-class football and the innovation of blockchain technology, aiming to inspire fans and fitness enthusiasts worldwide.
STEPN, known for rewarding users for physical activity through its app, has over 5.7 million registered users globally. The partnership with AFA marks a significant step in merging the worlds of sport and Web3, offering fans new ways to connect with their favorite team while promoting a healthy lifestyle.
To launch the partnership, STEPN and AFA will introduce the first in a series of raffles later this month, featuring limited-edition Genesis Sneakers. These digital collectibles are designed to honor Argentina’s rich football legacy, incorporating national colors, legendary players, and memorable championship moments. Each NFT sneaker is a tribute to the team’s history and spirit, giving fans a unique way to celebrate their passion for football.
Leandro Petersen, AFA’s Commercial and Marketing Director, highlighted the importance of this collaboration: “As part of our Global Expansion, the Argentina Football Association continues partnering with global leaders, in every specific field across multiple markets. AFA and STEPN will closely work on a series of NFT releases favoring a healthy, smart and fun lifestyle.”
AFA & STEPN Collaboration. Image credits: Chainwire.
Petersen continues saying: “AFA pathway in the Web3 continues to grow and thanks to STEPN experience AFA will be able to reach millions of users in the web3 space aiming for consolidating the passion and excellence our Team transmits to the next generation of Argentina National Team fans. We celebrate together this long-term partnership and look forward for millions of users to join in for this incredible moment.”
Yawn Rong, Co-Founder of STEPN’s parent company FSL, also shared his excitement: “Partnering with the Argentina National Association is an incredible milestone—not just for STEPN, but for the entire Web3 movement. As World Champions, they represent discipline, excellence, and passion—qualities that inspire our global community every day. This partnership is about more than just football or fitness—it’s about connecting people through movement, legacy, and shared ambition.”
Beyond digital collectibles, the partnership will also offer fans a chance to win physical rewards, such as official signed jerseys and match tickets to AFA games. This blend of online and real-world experiences is designed to deepen fan engagement and create new opportunities for supporters to interact with their favorite team.
The collaboration between AFA and STEPN is about more than just NFTs—it’s about building a future where sport, technology, and movement come together. With in-app activations and real-world prizes, this partnership is set to redefine what it means to be a fan in the digital age.
More on STEPN
STEPN is the leading Web3 lifestyle app, encouraging users to stay active by rewarding them for walking, jogging, or running. To participate, users purchase a virtual Sneaker NFT and earn rewards through physical activity. STEPN has previously partnered with major brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS, and continues to lead the way in combining fitness with blockchain technology.
Sources:
Chainwire – https://chainwire.org/2025/04/30/stepn-and-the-argentina-football-association-announces-their-latest-nft-drop/?_gl=1*an2w80*_up*MQ..
