Skeepers announces its merger with Advalo to boost marketing with Big Data and artificial intelligence

Skeepers , the European group specializing in customer experience and engagement, winner of the FrenchTech Next 40, announces its merger with Advalo , the leading data collection platform. In Spain, the group will market it as its new Marketing Activation solution . Through Big Data and artificial intelligence, the new Marketing Activation solution uses powerful algorithms and innovative predictive models to make the most of consumer information. This consumer behavior data, both physical and digital, is analyzed to better understand the customer’s shopping experience and thus anticipate their needs and wants.
Among the benefits of using the platform are: the simplification of daily operations and the increase in the productivity of the marketing team. The foregoing, thanks to the fact that the solution helps marketing experts to identify, optimize and automate the campaigns that generate the most value.
The Marketing Activation solution , created in 2014 by Olivier Marc and David le Douarin , is based on artificial intelligence to detect customers with high potential value and allow brands to gain efficiency in their operations, such as when recommending the right product to a future customer. Thanks to this, brands will be able to answer questions such as: Who are my most profitable consumers today? What are the products that they prefer or that they might like? What do my target consumers prefer: a low price or the scoop on an exclusive new product launch? Thanks to this information, the platform guarantees an immediate and lasting impact on billing.
Specifically, thanks to the consolidation of millions of customer data ( omnichannel and CRM) and the design of ready-to-use predictive machine learning models, the solution is able to precisely define the ideal messages for each consumer. In this way it is possible to identify the scenarios that must be activated, according to the objectives of acquisition and brand loyalty.
One of its main advantages is that it can be connected in a natural way, with third-party tools such as Google Ads , Facebook, Salesforce, Critéo or even emailing tools such as MailChimp. This represents a fundamental advantage since it allows cross-referencing customer information on different channels, in order to have an extremely precise image of them and then decide what is the best way to send them a communication. Getting a new customer costs 5 times more than retaining an existing one, which is why it is vitally important that brands focus on consumers they already know, in addition to looking for audiences similar to these consumers already identified as “high value customers”.