According to the company Salesforce, during the first quarter of 2021, online purchases worldwide grew by 58% compared to the same period in 2020, well above pre-COVID-19 numbers. These data confirm that the world has changed and the Internet has established itself as the main sales channel for companies and freelancers. Specifically, in Spain, this growth in sales has increased well above the world average, reaching up to 65%.
It is precisely at this point where the demand for digital marketing companies, or SEO agencies, is literally being overwhelmed by the hiring of professionals and companies. The purpose, to reach a greater number of target customers by giving a change of direction to the current economic situation.
The role of the SEO agency in the growth of the online visibility of companies
The role of an SEO agency plays a very important position in increasing the sales of any company that provides services or sells products on the Internet. It is a company that focuses on the development and optimization of websites and on increasing their visibility so that they are more easily found by their potential customers.
José Cebrián, CEO and founder of the Brutal SEO agency, comments that this is a case that is explained with the typical example of physical stores. Those that are located in the busiest streets and that have a nicer and more attractive place usually have a greater number of visits and, therefore, a greater number of customers who end up making a purchase.
It is in this way that an SEO agency helps companies and professionals to make their premises on the Internet, that is, their website, more visible and accessible to everyone. An SEO agency focuses its efforts on supporting companies in the technological field and in intelligence related to online marketing.
For this there are numerous and varied techniques, both for programming the web pages of your clients, and in the strategy to follow to increase the brand’s reputation on the Internet. These factors will end up making, in the eyes of Google and the rest of the search engines, a website worthy of being positioned in one of the best streets of the city, the first positions in the search results.
However, if they don’t have the right strategy to stay ahead of the competition and improve their search results, they may never achieve their goal of getting enough visitors to their website to increase sales. Hence the importance of having as a partner an SEO agency with proven experience and solvency in the world of digital marketing.
