OREO has kicked off 2025 with a bold marketing move, teaming up with music superstar Post Malone to launch a limited-edition cookie in the United States that’s already creating buzz. The collaboration, announced on January 22, introduces the Limited Edition Post Malone OREO Cookies, a product that blends unique flavors with the artist’s personal touch.
The cookies feature a first-of-its-kind swirled creme, combining salted caramel and shortbread flavors. This innovative filling is sandwiched between a classic OREO chocolate cookie and a golden cookie, creating what Post Malone calls “the best OREO ever.” Each pack also includes one of nine unique designs inspired by the artist’s world, from a vinyl record to symbols of his music career. To make it even more personal, Post Malone’s handwritten note appears on the back of every pack.
Each of the Limited Edition Post Malone OREO Cookies feature 1 of 9 unique embossments inspired by Posty’s world.
“Can’t believe they let me make my own OREO cookie,” said Post Malone. “So happy everyone gets to try the taste twist — hope you love it as much as I do, ’cause I think it’s the best OREO ever!”
Stay relevant
This collaboration is part of OREO’s strategy to stay relevant and engage fans through creative partnerships. Tanya Berman, Senior Vice President of Biscuits at Mondelēz International, explained, “Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand’s newest hit as we are.”
Adding to the excitement, OREO is launching the “Taste Twist Digital Experience,” an interactive campaign that lets fans create their own OREO flavor combinations based on their musical preferences. Running from February to March, the sweepstakes allows participants to discover their personalized cookie flavor and share it with their community. Prizes include custom cookie packs and signed Post Malone OREO posters.
The Limited Edition Post Malone OREO Cookie Packs will be available for presale starting January 27, with nationwide availability beginning February 3. Fans can sign up for early access and learn more about the collaboration at OREO.com/UnwrapTheCollab. The cookies will only be available for a limited time, while supplies last.
Sources:
- PRNewswire – https://www.prnewswire.com/news-releases/oreo-and-post-malone-team-up-to-bring-fans-what-posty-calls-the-best-oreo-ever-302357500.html
