LaLiga and Microsoft have teamed up to launch Beyond Stats , an advanced football statistics project whose first step is the launch of its own web portal open to the public, called to turn the fans’ experience around every matchday thanks to big data. Beyond Stats offers an analysis of large dynamic data sets processed by the Mediacoach platform , part of the LaLiga portfolio Tech , the specialized technology solutions company for the sports and entertainment sector launched in 2021 under the umbrella of LaLiga . These metrics now reach the user thanks to the artificial intelligence and machine learning provided by Microsoft Azure.
Beyond Stats is part of LaLiga ‘s global relationship strategy with fans. The new web portal created as a result of the project, which offers new analyzes prior to each day of LaLiga Santander, is completely free and is available in English and Spanish.
LaLiga and Microsoft plan, under the umbrella of their strengthened alliance, a visionary transformation of the football industry through the joint development of more applications powered by Microsoft in the medium and long term. Thus, the Beyond project Stats will also continue to grow under this union with the inclusion of new metrics to be announced throughout the season and beyond. Among these novelties, it is expected that fans will be able to enjoy these Beyond data in the future Real-time stats on television broadcasts.
“The new web portal of Beyond Stats opens a channel of direct connection with fans and represents a firm step towards a new era of entertainment: the integration of the digital experience with the audiovisual in an interactive way. Mediacoach has been a football analysis platform that has been in continuous evolution for a decade, and with the help of the power of Microsoft Azure, today we can provide fans with some metrics that until now only industry players such as the clubs themselves had access to , allowing them to go from being passive spectators to participating in the game”, declared Miguel Ángel Leal, general director of LaLiga Tech .
“We are delighted with the result we have achieved with Beyond Stats . It is very valuable to be able to offer all fans the level of detail that is achieved thanks to the application of Artificial Intelligence and Machine Learning to the immense volume of data generated by any match. We will continue working, together with LaLiga Tech , to continue innovating in this regard and optimizing the advantages of the cloud”, adds Rebeca Marciel , director of Large Companies at Microsoft in Spain.
