You may not have the millions Apple spends annually on advertising, but you can use the principles and tactics of its successful ad campaigns. We summarize them in these seven effective ways to promote a product.
Tell a story about your product.
The trick is that it is a true story, of course.
One of the most common mistakes advertisers and marketers make is selling the product, not the experience. They don’t want the product, they want a solution to their problem. Tell a story: When your story involves strong characters and emotions, you put virtually the entire brain of your audience to work.
In short, tell a story about your products, but don’t make it up: involve your potential customers by showing them behind the scenes, how it was made.
Do not try to change the perception of your brand
Nor the category of your product.
Some marketing campaigns fail because brands stray too far from the market perception. Case in point: Herbal Essences shampoo has been very successful with its provocative ads, but before that it launched a campaign called ‘ Touch of Yogurt’ which was a resounding flop. Some consumers even ate the brand’s shampoos and got sick.
Do what your competitors don’t.
In the late ’70s, early ’80s, Nike experimented with an area that was unknown at the time: sponsoring athletes. In 1980, that strategy brought him $270 million in revenue. That was until he signed a contract with Michael Jordan in 1985: five years later, his earnings amounted to 2.2 billion dollars.
Promote with your current customers
You don’t necessarily need to find a new audience. You can increase your sales even among your most loyal customers. You just have to remind them why they like your products.
Give your new products a new name.
If you have several products , create a new brand. Yes, you lose the brand recognition that you already have, but you also overcome the barrier that makes your consumers think that you do not know how to create other types of products.
Make an exciting promise (that you can keep)
Advertisers must make promises that make the public want to try new products. But if you promise a lie, you’ll be in trouble
Fail fast and move on
Having a culture of creativity and innovation in your company is very important. However, it happens that if you always try new things, some of them will fail. It is important to know and assume it to move forward.
